Direct Mail Advertising Examples
If you're considering direct mail advertising, there are a few key tips to keep in mind. One of the biggest hurdles that direct mail advertising must avoid is the trash can. If you use the right techniques, you can make your direct mail advertising reach its destination - a recipient's refrigerator or desk! Here are some ideas to ensure that your direct mail lands where it's meant to be - on the refrigerator or desk of a prospective customer.
Consumers are very engaged with direct mail. Direct mail advertising supports customer retention and helps companies meet marketing KPIs. Approximately 62 percent of consumers responded to direct mail within the past six months. Many consumers read printed catalogues or read them online. A recent study found that 25 percent of print catalogues resulted in a website visit or retail store visit. Unlike email and other channels, direct mail has relatively low competition. That makes it an excellent choice for any company to use to reach potential customers.
Personalized direct mail can include coupons and business postcards. A great way to increase attendance at an event is to offer a coupon for free treats for consumers. Designing postcards or flyers that are eye-catching can increase the number of people who attend. Printed marketing messages can include various types of announcements, such as sharing new products or services or alerting customers to events and promotions. These marketing strategies should not only be used in conjunction with digital campaigns but should be aimed at capturing the attention of the target audience.
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